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Wayfind

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RESEARCH INSIGHTS + DESIGN INTERACTION

Answering how might we find our way around a New City?

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OVERVIEW

Explore cities with a new tool

WAYFIND is an innovative computing device that facilitates communication in public spaces. The case study demonstrates how several technology trends have altered how hospitality and tourism businesses market to travellers. The goal of WAYFIND is to encourage communication between people. 

Deliverable

IoT Device / Wearable

Setting

Team of 2, consisting of UX 

Time

4 Months

Role

UXD, UX Research
UX Writing

The Problem Space

In order to answer how might we find our way around a new city requires understanding tourism, communication and universality.

My Role

During the initial ideation phases, for 2 months I worked closely with Carmen Skoretz from George Brown using the design process method. I drove the concept with UX writing, focused on the experiences IOT.

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Results

A new city tool for tourism using universality through experience and experimentation.

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The UX Design Process

Research

- Market needs

- Technology

Ideation

- Sketch

- Mockup

Prototype

- Opportunities

- Commercial 

Tools:

Market needs

Before elaborating on the digital product service, the research process considers the most practical and humanistic approach for navigating a new city.

Research

The initial ideations looked into multiple possibilities such as: AR glasses for navigation, projected direction on wind shields, pre-programmed chip with information on the destination, a VR game experience that would allow users to explore, and the holographic message for foreign communication


Collaboration style.  The research process eliminated the innovator’s dilemma, the decision made between catering to their customers’ current needs or adopting new innovations and technologies which would ultimately answer their future needs, through dot-voting participants.

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Answering how might we find our way around a new City?

The holographic message for foreign communication implied a strong social responsibility to the public and enhances existing social media trends toward real-world networking and meeting people.

Key Insights

Ideation

The initial ideations looked into multiple possibilities such as: AR glasses for navigation, projected direction on wind-shields, pre-programmed chip with information on the destination, a VR game experience that would allow users to explore, and the holographic message for foreign communication — WayFind.

When analyzing the different characteristics of existing signage, we discovered the importance of colour, font, shape, and size.

Characteristics such as shape or colour can be immediately subconsciously associated with certain emotions or urgency within the human brain.

Understanding these concepts and investing in effective, well-informed design is essential to the success of WAYFIND. 

Mockup

Particularly for a product, the design decisions for different yet muted colours on the prototype informed much of the future decisions we’ve made with simplifying the design process with style components.

The device belonging in the post-pc era as it is brings modern mobile computing technology directly into the city streets.

A network linking millions of other micro-networks across the globe

The internet requires users to at least know how to handle a computer, have access to a telephone or a data network and possess the necessary intellectual resources to search for information. WAYFIND, on the other hand, are much simpler to use and they are oral media in which even writing is speech influenced and thus accessible to the illiterate and semi-literate.

Prototype

The main goal of the pop-up is to have users test on their way to the airport, in a setting that may require foreign communication. 

In order to appeal to a variety of users, the pop-up store is large and considers taking a realistic approach with the project WAYFIND in various ways. The side of the store is featured to light up in various settings to display the pop-culture theme.

Building on tourism, provide additional value with the internet of things

This is applied by the physical object controlled by the phone which enables the user to input the text. In turn, form follows function and the projected information through sensors shares the actuator.

Cities that imply this notion of communication can therefore increase technology use and progress to further connections. WAYFIND is a innovative product that uses projected foreign communication that considers a network linking hundreds of languages to help travel the world.

Asset and promo video created to illustrate branding visual

Other Projects:

Drawing on our conversations with tourism and universality, the imagined scenario is dedicated to contextualizing the project & its outcomes. Capturing how the outcome would exist in the real world and showcasing its intended purpose.

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